Fresh Sushi in Northern Germany

With many interactive activities, products from local start-ups, and a sushi bar, the new famila market in Weyhe-Leeste aims to attract customers. The concept by Kelly-Deli and Epta is very well received - the freshly prepared sushi is a revenue driver. Chilled and frozen products are also presented in refrigerated display cases from the refrigeration technology specialist.

"We place great emphasis on space, cleanliness, and a pleasant atmosphere. This includes ensuring that our customers have enough space in the sales area to navigate easily with their shopping carts," says Daniel Ronke, store manager of the new famila market in Weyhe-Leeste, Lower Saxony. "The shopping experience is very, very important to us. That's why we offer many on-site promotions that are not possible in online retail. For example, we have raffled off 100 ten-ticket cards for the Weyhe swimming pool or organized a gourmet mile in the store, where local suppliers presented their products."

Opportunities for Start-ups

Since November of last year, the famila market has been expanding shopping opportunities in the Diepholz district. Regionality plays an important role in the product offering, as Daniel Ronke aims to support good ideas from small companies and start-ups. This includes, for example, the 'Golden Secret Granola,' a hand-roasted muesli in a jar from a start-up based in Bremen. The granola is just as well-received by customers as the canned chicken soup or sliced beef from the local butcher, Metzgerei Guder.

Chic in Black

Auf den rund 2200 m² Verkaufsfläche werden gekühlte und tiefgekühlte Produkte in Möbeln von Epta präsentiert. Vor allem das hohe, geschlossene Kühlregal SkyView Plus der Epta-Marke Bonnet Névé hat es dem Warenhausleiter angetan: „Das schwarze Kühlmöbel in der Abteilung mit den Molkereiprodukten gefällt mir besonders gut. Es ist sehr chic und nicht zu hoch, sodass man überall gut drankommt.“ Die Abteilung umfasst insgesamt rund 40 m Kühlung und 65 m Tiefkühlung. Auch die gut 65 Mitarbeitenden sind zufrieden mit den Möbeln. Das Handling mit den Türen stört sie nicht, im Gegenteil, es mache optisch mehr her und wirke hochwertiger, melden sie Daniel Ronke zurück. Außerdem sind die Möbel energieeffizienter. Deshalb sind auch fast alle Kühl- und Tiefkühlmöbel mit Türen oder Schiebedeckeln ausgestattet. Lediglich die gekühlten Getränke im Kassenbereich, einige SB-Wurst- und Fleischwaren sowie Obst und Gemüse entnehmen Kund:innen dem Kühlregal SkyView Plus ohne Türen. Im Tiefkühlbereich kommen neben der TK-Insel Cosmos 4 Eco und dem TK-Schrank SkyLight auch spezielle Aufsätze zum Einsatz, um den vorhandenen Verkaufsraum bestmöglich auszunutzen und die Flächenproduktivität zu erhöhen. Im Bedienbereich erhalten Kund:innen frischen Käse aus der rund 7 m langen Theke sowie Fleisch und Wurst aus einer etwa 12 m langen Theke.

Takeaway Rice Rolls

Another highlight at the famila store in Weyhe-Leeste is the sushi bar, created in cooperation between Epta and KellyDeli. 'Customers take the sushi home to eat, but they see on-site how it is freshly prepared by the chef. This show-cooking effect is great!' says Matthias Tilk, responsible for sales planning at famila-Handelsmarkt GmbH & Co. KG. 'That was exactly why we chose the concept from KellyDeli and Epta. Customers can see with their own eyes the freshness – and freshness is the most important thing with sushi.

The all-inclusive package

The sushi bar was designed by the Epta Concept team. It comes as a complete package and consists of store fitting elements, wooden components, and shelves for displaying additional sushi-related products. Also included are stainless steel appliances such as sinks and countertops. Depending on the location within the store, the bar is adjusted and slightly modified to meet specific requirements, for example, with a ceiling. Always part of the concept is the semi-high self-service refrigerated counter "Country Sushi" by Epta's Eurocryor brand, where chefs place the prepared, packaged sushi. The tiered shelves of the open furniture are made of high-quality stainless steel. KellyDeli provides the sushi chef and takes care of everything related to preparing the Japanese specialties. "Our customers have responded very well to the sushi, which is reflected in the sales figures," says Daniel Ronke, "even students come during their break and buy it."